The Bailey's Story

About Us

Bailey’s Produce can trace its beginning to 1936 when Doc Bailey began selling crops grown on his family farm in Jay, Florida. This first produce market was known as “Baileys Homestead.” Doc and Helen Bailey moved to Pensacola to open a produce market in 1938, a time when Pensacola and the country were slowly emerging from the Great Depression. “Baileys Curb Market” was a rented service station on Palafox Street. Helen and Doc eventually bought the service station and would raise three boys as they ran a growing market. The eldest son David (also known as Doc) and his wife Billie continued the legacy. In 1964 David and Billie opened their market on the old unpaved Pottery Field Road, known today as Fairfield Drive. Doc and Billie raised four children while running the market.  In 2004 Bailey’s moved to the current location at 4301 N. Davis Hwy. in Pensacola.
In 2017, Dan and Alison Thero began a three-year search to purchase a business that would align with their values of family-owned and operated with a strong commitment to service in a tight-knit community.  It was a search that led across the country to Baileys.  The Thero family has found a new home in Pensacola running a beloved family-owned community business.
Doc at Bailey's with Pumpkins
Dan and Alison Bailey

Bailey’s Mission

We serve our community and region by delivering the highest quality fresh produce, nursery and specialty goods in every season. We deliver an exceptional southern experience driven by a commitment to our customers and our team in partnership with local and regional farms, nurseries, and specialty goods vendors.

Baileys Core Beliefs

    • We believe in southern traditions of good eating and finding connection through food
    • We believe supporting small businesses makes a community stronger.
    • We believe in building trusting authentic relationships with customers, employees, and the local community of farmers, nurseries, and both local and regional vendors.
    • We believe superheroes come in every size, shape, gender and ethnicity.
    • We believe good things happen when you work hard and get your hands dirty.
    Baileys History_Curb Market_1942-B
    Bailey's Farmers Market fairfield (1)


     Bailey’s Produce in the News

    Now Trending Book Market With Veggies

    Now Trending Book Market With Veggies

    The Gumbo Diaries By: The Gumbo Diaries “Orange plastic mushroom stools provide places for children to sit and look at books while mom or dad shop and read. Clever titles for young readers include Hello Worm, Our Little Kitchen, Unstoppable Us, My Nature Book, Bruno...

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    Owners Reflect on One Year in Charge

    Owners Reflect on One Year in Charge

    Pensacola News Journal By: Jake Newby There's a degree of pressure that comes with buying a business backed by more than 80 years of history, like Dan and Alison Thero did when they took over Bailey's Produce and Nursery in Pensacola on Feb. 10, 2020. Read More

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    Lost and Found: Jolly Green Giant’s Arm

    Lost and Found: Jolly Green Giant’s Arm

    Pensacola News JournalBy: Jake Newby Those who shop at Bailey's Produce and Nursery or drive by the store on North Davis Highway have probably noticed the Jolly Green Giant outside suffered a serious injury. For seven weeks, the Pensacola landmark and Bailey's mascot...

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     Bailey’s Newsletters

    Bring on the peas for Father’s day

    June 13, 2024

    June is the time of year when you will find many varieties of field peas at Baileys. Field peas are technically beans.

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    Transitioning to Summer

    May 15, 2024

    With a Memorial Day Holiday right around the corner, many of us turn to finalizing our plans for the warmer days ahead.

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    Celebrating the Mothers in our lives.

    April 23, 2024

    Mother’ Day is a day to celebrate and show appreciation for not only mothers but caregivers, from grandmothers, stepmother, foster mothers, to  mother figures.

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